What happens after the call.
No pitch deck and no discovery phase you pay for. The whole process, including where the money sits.
1. Fifteen minutes on the phone.
Four questions. What you sell, who buys it, what has run before, and what happened when it did.
Most of the talking is yours. By the end you will know whether there is a campaign worth building, and we will have said so either way. If there isn't, that is the end of it and nothing is owed.
2. What the account can prove.
Before anything is built we establish what is traceable. Which enquiries can be attributed, which cannot, and what has to change before any figure the account produces is worth acting on.
This often turns up something uncomfortable in the first week. Results counted that were never results. Conversions recorded for actions nobody took. It is better found now than found in the fourth month, after the account has been optimised toward it.
3. A tier and a number, in writing.
Within two working days of the call you receive one page: what we would run, what your advertising needs to support, and what Kurgel's fee is. Both figures, on the same page.
The tier is agreed before work begins and holds for the engagement. It does not drift and there is no scope conversation in the third week.
Three tiers. Tier one runs a single channel properly. Tier two adds a second channel and a page built and tested rather than inherited — most engagements belong here. Tier three is the full structure, with retargeting built as its own campaign set and weekly contact.
The fee is fixed by tier, agreed before work starts, and does not move mid-engagement. You get the number for your situation on the call. We will not route you through a form to find out.
4. The two figures, and which is which.
Your advertising
It goes to the platform. Kurgel never handles it and takes no percentage of it. The account sits under your business, your card, your name.
Kurgel's fee
For building and running the thing. Fixed by tier, agreed up front.
At this level the fee is often the larger of the two figures, and it should be. A percentage of the advertising would not pay for anyone competent to open the account properly. That is precisely why this end of the market is served so poorly.
5. The first thirty days.
Account access, measurement installed and verified, audience and offer settled, first creative built. Campaigns live by the end of it.
First real data. Early cuts on what is not working. First report — what went out, what came back, what changes next.
Testing proper. Creative variants, audience splits, changes to the page. This is where the account either starts working or tells us why it will not.
A written read on what the account can realistically do, and whether continuing is the right call. Sometimes it is not, and we say so.
6. What you are told, and when.
A report every week. It opens with what was spent and what came back, in that order. Then what changed, and what changes next. Any figure the platform did not return is marked unverified rather than presented as evidence.
You hold access to the accounts throughout. They are yours, built under your business, and if we stop working together they stay with you. Nothing is held in an agency account.
Work we decline.
Nothing without live advertising attached. No single channels sold on their own. No guarantees on enquiries or on what an enquiry should return. And no more accounts than can be run properly.
Worth a conversation?
Fifteen minutes on the phone, no pitch deck. Pick a time that suits — you will know by the end of the call whether this is worth doing.