What actually happens after the call.
No pitch deck, no discovery phase you pay for. Here's the whole process, including the money.
1. The call. Fifteen minutes.
Four questions, roughly: what you sell, who buys it, what you've spent on advertising so far, and what happened when you did.
Most of the talking is yours. By the end you'll know whether there's a campaign worth running, and we'll have said so either way. If there isn't, that's the end of it and it costs you nothing.
2. A tier and a number, in writing.
Within two working days of the call you get one page: what we'd run, what your ad spend needs to be, and what Kurgel costs. Both numbers, on the same page.
The tier is agreed with you before work begins and it's fixed for the engagement. It doesn't creep and there's no scope conversation three weeks in.
The tiers are being finalised. Ring us and we'll tell you the number for your situation on the call — we won't put you through a form to find out what something costs.
3. What you're actually paying for.
Two separate numbers, and it matters that you understand which is which.
Your ad spend
Goes to Meta or Google. Kurgel never touches it and takes no percentage of it. The floor is $1,000 a month. Most accounts we're built for sit between $1,000 and $3,000.
Kurgel's fee
For building and running the thing. Fixed by tier, agreed up front, paid monthly.
The floor is a filter, not a price. Below $1,000 a month there isn't enough spend to learn anything from, so testing takes months instead of weeks and you're paying us to guess.
4. The first thirty days.
Account access, tracking installed and verified, audience and offer decided, first creative built. Campaigns live by the end of it.
First real spend data. Early cuts on what's not working. First report — what went out, what came back, what changes next.
Testing proper. Creative variants, audience splits, landing page changes. This is where the account either starts working or tells us why it won't.
A written read on what the account can realistically do, and whether continuing is the right call. Sometimes it isn't.
5. What you get told, and when.
A report every week. It opens with what was spent and what came back, in that order. Then what changed, and what changes next.
You get direct access to the ad accounts throughout. They're yours, set up under your business, and if we stop working together they stay with you. Nothing is held hostage in an agency account.
Work we turn down.
Anything without ad spend attached
The one rule with no exceptions. It's what keeps every engagement measurable — there's always a spend figure to judge the work against.
Under $1,000 a month in spend
See above. We'd be taking money to do a worse version of the job.
Single channels on their own
No standalone SEO retainers, no social media management, no website builds without a campaign running to them.
More accounts than we can run properly
The proposition is attention on a small number of accounts. That caps how many clients Kurgel takes, and it's why we're not the cheapest.
Worth a conversation?
Fifteen minutes on the phone, no pitch deck. Tell us about the business and we'll come back with a couple of times that suit.